Mergers & Acquisitions

The Swiss M&A Bible

Every step of a Swiss M&A deal, explained simply and anchored to primary Swiss sources. Built so a student can learn it from zero and a banker can come back to check a threshold, a timeline, or a document structure in seconds.

01 ยท Foundations

What M&A is

An M&A banker sits between a buyer and a seller and runs the process that moves a company from one owner to another. The bank does not put up its own money. It advises: it values the business, finds and approaches counterparties, manages due diligence, and negotiates terms alongside the lawyers. Most of the fee is a success fee, paid only when the deal closes.

Share deal vs asset deal

Every M&A deal is structured as either a share deal or an asset deal. The choice drives tax, complexity and risk.

Share deal

The buyer purchases the shares of the company. They get the whole legal entity, every contract, asset and liability comes with it.

  • Simpler legally: one transfer of shares; contracts and permits stay with the entity.
  • Tax-friendly for the seller: for a Swiss-resident individual, capital gains on the sale of private shares are generally tax-free[7]. That's why sellers usually prefer share deals.
  • Faster execution when diligence is clean.
  • Buyer inherits the past: tax history, litigation and hidden liabilities all come along.
  • No tax step-up: buyer cannot increase the depreciable base of the assets, so no extra tax depreciation shield.
  • Securities transfer tax may apply: 0.15% for Swiss / 0.3% for foreign shares if a Swiss securities dealer is involved[8].
Asset deal

The buyer purchases specific assets and liabilities, not the shares. Used when the buyer wants to leave certain risks behind, or when only a part of a business is being sold (a carve-out).

  • Cherry-pick the perimeter. Buyer chooses which assets and liabilities transfer.
  • Tax step-up: buyer can depreciate the acquired assets at their new value and may set off interest on acquisition debt against the acquired business's income[7].
  • VAT generally applies (currently 8.1%) on transferred goods and goodwill; a notification procedure can apply between Swiss VAT-registered parties[7].
  • Real estate complications: real estate transfer tax, notary fees and land register fees apply if real estate is transferred; rates vary by canton[7].
  • Heavier execution: every contract and permit may need to be re-papered or consented to.
  • Tax loss carry-forwards stay with the seller: buyer doesn't inherit them.
Which is more common in Switzerland?

Most Swiss private M&A is done as a share deal. The driver is tax: Swiss-resident individuals selling privately held shares typically benefit from a capital gains exemption, while an asset deal usually triggers VAT and (where real estate is involved) cantonal real estate transfer and gains taxes. Asset deals dominate in carve-outs, distressed situations, or when the buyer needs a clean break from inherited liabilities.[7]

Enterprise value vs equity value

Enterprise value (EV) is the value of the operating business, regardless of how it's financed. Equity value is what shareholders actually receive. You move between them through the equity bridge: equity value = EV โˆ’ net debt, plus a few other items (pension deficits, minority interests, excess cash, and so on). Almost every pricing argument is really an argument about the bridge.


02 ยท Two worlds

Private vs public M&A

Before the process, the split. The core deal logic is the same in both worlds: value the business, do diligence, negotiate, sign, close. What changes is who the seller is and how much regulation applies. We come back to each world later for the timelines.

DimensionPrivate M&APublic M&A (listed target)
SellerIdentifiable shareholders you negotiate with directlyA dispersed shareholder base; you make an offer to all of them
Main documentShare / Asset Purchase Agreement (SPA / APA)Offer prospectus, plus a transaction agreement in a friendly deal
RegulatorNone specific; general contract & merger controlSwiss Takeover Board (TOB), with FINMA as appeals body[3]
TimetableFlexible, negotiatedLargely fixed by takeover law
Price negotiationOne-on-one or auctionConstrained by minimum / best price rules once thresholds are crossed
InformationPrivate data room, behind a Non-Disclosure Agreement (NDA)Public disclosure; strict insider law and ad hoc publicity rules
DiligenceFull buyer diligence pre-signingLess extensive, bidder relies more on public information; in a friendly deal the board still grants meaningful access via a confidential VDR (virtual data room)

03 ยท Friendly vs hostile

Friendly vs hostile deals

A second axis cuts across public M&A: does the bidder have the target board's blessing or not. Most deals are friendly. Hostile deals are rare, dramatic, and ask very different things of the banker.

DimensionFriendly dealHostile deal
Board endorsementTarget board recommends the offer to shareholdersTarget board recommends shareholders reject the offer
Transaction agreementSigned between bidder and target before the offer launches; sets recommendation, break fees, conditions, deal protectionsNone. The bidder goes directly to shareholders via the offer prospectus
Diligence accessConfidential VDR access granted; bidder can run real DD before signingOnly what's public: filings, annual reports, market data. The bidder bids on visible information
Defensive measuresNone needed; the board is the sellerBoard can run "white knight" searches, recommend a counter-bid, lobby major shareholders. Swiss law restricts board defences once an offer is announced[3]
Risk for the bidderLower. Deal certainty negotiated up front.Higher. Bidder commits financing and reputation publicly without DD; success rate is materially lower
In SwitzerlandThe default. The vast majority of Swiss public takeovers are friendlyRare but recurring. Swiss takeover law (FMIA, supervised by the TOB) provides the playbook for both[3]
Why most deals are friendly

A hostile bid wins only if shareholders prefer the bidder's price over what the board recommends. That's a high bar: the board has more information, controls the timetable through ad hoc publicity, and can mount counter-measures (within legal limits). For most situations it's cheaper for a bidder to negotiate, pay a control premium, and lock in the deal in private than to launch publicly and fight. Hostile bids show up when negotiations have failed, when the board is seen as defending its own seats rather than shareholder value, or when the bidder is willing to take the reputational hit for a strategic asset.


04 ยท Mandates

What kind of mandate is it?

The mandate decides who the bank works for and what "good" looks like. Three flavours come up over and over. The table below makes the comparison practical.

 Sell-sideBuy-sideFairness opinion
Bank works forThe sellerThe buyerThe board of one of the parties (often a listed company)
GoalMaximise price and certainty of completionAcquire the target on the best terms; avoid overpayingIssue a written opinion on whether the financial terms are fair to the relevant shareholders
Typical workPrepare marketing materials, run the process (often a structured auction), contact buyers, drive competitive tensionTarget screening, valuation, approach strategy, diligence coordination, financing adviceValuation analysis, drafting and committee process for the opinion letter; usually a narrower workstream
Process controlHigh. The seller and its bank set the timetable.Lower. Often competing inside someone else's auction.Standalone deliverable; runs alongside an existing deal.
Fee modelSuccess fee on transaction value, with incentive tiers above a threshold priceSuccess fee on transaction value, often capped or with tiered economicsMostly fixed fee plus discretionary uplift on delivery
Why banks like itMost prized mandate. Highest fee potential and the bank can influence the outcome.Strong franchise builder, but win-rate inside auctions is lowerLower fee and narrower scope. Real reputational and legal stakes, the opinion goes into the board's record.
Auction vs bilateral

A structured auction is the standard sell-side process. The seller invites several buyers to compete in rounds: non-binding offers first, then a smaller group does due diligence and submits binding offers. Competition is the seller's main lever for pushing price up. A bilateral (or proprietary) deal is a one-on-one negotiation, faster and more discreet, but with less price tension.


05 ยท The M&A process

The six stages of a deal

From the first pitch to the day the purchase agreement is signed, an M&A process follows a recognisable order. The six stages below repeat across almost every deal. The timing stretches or compresses with deal size and complexity, but the sequence is the same. What happens after signing (regulatory clearances, change-of-control waivers, closing, integration) lives in the timelines and the "Things bankers watch" sections below.

01
RfP & pitch
02
Engagement letter
03
Bank-side prep
04
Marketing & IM
(Info Memo)
05
Due diligence
06
Pricing & SPA
Step 01 ยท Winning the mandate

The RfP and the pitch

Before a bank wins a mandate, it pitches. Sometimes the client runs a formal Request for Proposal (RfP): often called a beauty contest: and invites several banks to compete; sometimes a single bank pitches an idea unsolicited.

Switzerland in particular

In Switzerland a meaningful share of mandates come from long-term relationships rather than a formal RfP. A bank that has covered a CEO or owner for years can be appointed directly, without a beauty contest. When an RfP does run, typically 2โ€“5 banks are invited, on a tight timeline (often 5โ€“30 days), and things move fast from there.

Typical pitch book structure

The pitch book is the bank's argument for why it should run the deal. Two sections are worth a deeper look afterwards: valuation and strategic / financial impact. We expand both below.

#SectionWhat's inside
01Executive summaryThe headline view and what the bank recommends.
02Situation & objectivesThe bank's read of the client's position and goals.
03Market & sector contextRelevant trends, recent comparable deals.
04Valuation Expanded belowWhat the business or target is worth, with the methods used.
05Strategic & financial impact Expanded belowSynergies, accretion / dilution, pro forma combined financials (buy-side).
06Financing considerationsDebt capacity, rating impact, deleveraging path (where relevant).
07Potential counterpartiesBuyer or target list, ranked by fit and likelihood.
08Process & timelineHow the deal would run and how long it takes.
09Why usThe bank's credentials, "tombstones" and the team.
10FeesThe proposed economics.

Valuation methods typically used in the pitch

Bankers triangulate across several methods rather than relying on any single one. The mix depends heavily on the sector and the type of business. A few methods are seen in almost every pitch:

Trading comparables ("trading comps")

Value the company by how similar listed companies trade. Typical multiples are EV/EBITDA, EV/EBIT, P/E or EV/Revenue. (EV = enterprise value; EBITDA = earnings before interest, tax, depreciation and amortisation.)

Transaction comparables

Look at multiples paid in recent comparable deals. Useful because they capture any control premium a buyer paid to take over the company.

Discounted Cash Flow (DCF)

Values the business off its own projected future cash flows, discounted back to today at the cost of capital.

LBO analysis (the "floor")

Leveraged Buyout analysis: what a financial sponsor (typically a private equity firm) could pay using debt financing and still hit its return target. Often shown as a floor valuation in sell-side pitches.

Broker target prices

Sell-side equity analyst price targets for a listed target. A useful public-market sanity check.

Historical trading & VWAPs

For a listed target: 52-week high/low, all-time high, and Volume-Weighted Average Prices (VWAPs, e.g. 30-day, 60-day, 90-day) to show where the market has actually been transacting.

Sector-specific methods come into play where they fit: sum-of-the-parts for conglomerates, net asset value (NAV) for real estate or holding companies, regulatory asset base (RAB) for utilities, and so on. The list above is a typical starting point, not the only methods used.

Swiss takeover premium

In Swiss public M&A, the average control premium paid in public takeovers sits around 25โ€“35% over the undisturbed share price, looking at decades of Swiss deal data. The premium captures the value of control: the ability to direct strategy, capital allocation and management. Trading comps don't price this in. Transaction comps do, which is why they typically print higher.

What "comps" really are

Trading comparables value a company by how similar listed companies trade right now. Transaction comparables look at prices paid in similar past deals. A DCF values the business off its own projected future cash flows. Together they bracket a sensible range; the goal is to triangulate, not to find one "right" answer.

Strategic & financial impact (buy-side)

On a buy-side pitch the bank typically also shows the deal's effect on the acquirer, four blocks that go together:

What a strategic & financial impact analysis covers

01 ยท Synergies
Where value is created

Four types: revenue (cross-sell, pricing), cost (overlapping functions, procurement), capex (combined investment plans), and financing (lower cost of capital from a larger group).

02 ยท Accretion / dilution
EPS impact

Does the deal increase or decrease the acquirer's earnings per share in year one, year two, year three? The "EPS bridge" is the standard chart.

03 ยท Pro forma financials
The combined picture

What the combined group's P&L, balance sheet and credit metrics look like once synergies are layered in.

04 ยท Financing & rating
How it's funded

Mix of cash, debt and equity. Rating-agency impact. How fast leverage comes back down, the deleveraging path.


You're a third of the way in

The rest of the Bible covers the engagement letter, the full deal execution, both Swiss timelines, the takeover thresholds, and 15 things bankers watch.

Steps 2 to 6 of the M&A process (engagement letter, bank-side prep, info memo, due diligence, pricing & SPA), the private deal calendar, the public deal calendar, the four Swiss takeover thresholds (3% / 33โ…“% / >90% / >98%) with opting-out and the minimum/best price rules, plus the accordion of 15 things you only learn on the floor.

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The full Swiss M&A Bible, anchored to primary Swiss sources (TOB, SIX, FINMA, FMIA), built so a student can learn it from zero and a banker can check a threshold in seconds. One-time payment, lifetime access on neverbanked.com.

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