Equity Capital Markets

The Swiss ECM Bible

Equity Capital Markets explained from the ground up. IPOs on SIX, rights issues, accelerated bookbuilds, private placements and the rules around them, anchored to the Swiss Financial Services Act (FinSA), SIX Listing Rules and Swiss law-firm guides.

01 Β· Foundations

What ECM is

Equity Capital Markets (ECM) is the business of helping companies raise money by issuing shares, and helping shareholders sell shares into the public market. An ECM banker connects a company that needs capital, or an owner that wants to exit, with the institutional investors and retail buyers who put money into shares. The company gets cash, equity ownership gets diluted or transferred, and the bank earns a fee on the capital raised.

Primary vs secondary shares

Every ECM transaction involves either primary shares, secondary shares, or both. Knowing which is which decides who gets the money.

Primary shares

Newly issued shares. The company creates them through a capital increase, sells them, and the proceeds go into the company's bank account.

  • The company gets the cash. Used to fund growth, repay debt, finance an acquisition or strengthen the balance sheet.
  • Investors typically read it positively when the use of proceeds is clear and credible.
  • Existing shareholders get diluted. Their percentage stake drops because the total number of shares went up.
  • Requires shareholder approval in most cases for the capital increase (with some exceptions through authorised or conditional capital).
Secondary shares

Existing shares being sold by current shareholders. No new shares are issued. The seller pockets the proceeds.

  • The selling shareholder gets the cash. Used by private equity to exit, by founders to take chips off the table, or by the state to privatise.
  • No dilution. The shares just change ownership; no new shares are created, so the total share count stays the same. (The seller's own stake drops because they sold; everyone else's percentage stays put.)
  • The company itself gets nothing. No new money into the operating business.
  • Signals matter. A large insider sale can be read as the seller losing confidence, even when it isn't true.
Mixed offerings

Many ECM transactions combine both. An IPO typically has a primary tranche (new shares from the company, to fund growth or repay debt) and a secondary tranche (existing shareholders, often private equity (PE), selling down). The prospectus discloses the split, the use of proceeds for the primary, and who is selling on the secondary.

Why companies raise equity

Four core reasons, often combined:

1

Fund growth

A growth-stage company raises equity to expand into new markets, build production capacity, fund R&D, or finance acquisitions.

2

Repay or refinance debt

Equity comes in, debt goes out. Strengthens the balance sheet, reduces interest cost, often a precursor to a credit-rating upgrade.

3

Provide an exit

Existing shareholders (founders, PE sponsors, the state, employees with vested stock) sell some or all of their stake to the public.

4

Strategic positioning

Becoming listed gives a company a public valuation, a paper currency for acquisitions, brand visibility, and access to future capital quickly through follow-on issuances.


02 Β· The ECM universe

What ECM bankers work on

ECM is broader than just capital raising. The desk covers three families of work: raising equity from the market, returning equity to shareholders, and reshaping the equity structure of a listed group. Each gets a full section later. The table below puts them on one page.

Three families of ECM work

Tap a family to filter the table below. Tap "All" to reset.

Side-by-side comparison

Family Transaction What it is Typical speed Prospectus? Audience
A IPO Initial Public Offering. A private company lists on a stock exchange for the first time. 4 to 6 months Yes, full Institutional + retail
A Rights issue A listed company issues new shares with pre-emptive rights for existing shareholders to subscribe first. 4 to 8 weeks Yes, unless an exemption applies Existing shareholders + new institutionals
A ABB / Block trade Accelerated Bookbuild. Shares sold to institutional investors over a few hours, no pre-emption. Primary or secondary. Hours to 1 to 2 days Usually no (private placement) Institutional only
A Private placement / PIPE Shares placed with one or a few large investors. PIPE = Private Investment in Public Equity. Weeks to months Usually no One or a few large investors
A Convertibles Bonds convertible into equity. Equity-linked rather than pure equity. Days to weeks Yes, debt prospectus Institutional
B Share buyback The company repurchases its own shares from the market. Capital is returned, not raised. 6 to 24 months program No (announcement & reporting only) All current shareholders
C Spin-off / Carve-out A listed parent separates a subsidiary into a standalone listed company. Spin-off = via dividend in kind; carve-out = via IPO of the subsidiary. 9 to 18 months Yes (for the new listing) Parent shareholders, plus new investors for a carve-out
How banks pick the right structure

The choice depends on the issuer's situation: how much capital is needed, how fast, how much disclosure is acceptable, and how the market is feeling. A profitable mid-cap raising CHF 100m for an acquisition might do an ABB overnight. A growth company seeking visibility plus capital does an IPO. A listed company needing CHF 500m in a difficult market might run a discounted rights issue. A mature group with excess cash and no obvious M&A target launches a buyback. The bank's job in the pitch is to lay out the trade-offs and recommend the structure.


03 Β· Around the table

Parties and roles in an ECM deal

ECM has its own cast list, different from M&A. The vocabulary matters because the role someone holds determines what they earn and what they control.

What "underwriting" means

Before going further, a quick definition. An underwriter is a bank that commits to placing the shares (finding institutional and retail investors who will buy them) at the IPO price. The legal contract that sets out this commitment is the underwriting agreement, signed at pricing between the issuer and the banks. In firm underwriting, the banks promise to buy any shares investors do not take, so the issuer is guaranteed its money. In soft underwriting (the Swiss default), the banks only commit once the order book is built and the price is set, so they never sit with unsold shares. The "underwriting fee" the banks earn comes from a discount to the IPO price (the gross spread), split across the syndicate by role.

The bank syndicate

When a deal is large, the issuer hires several banks. They form a syndicate with clearly defined roles, ranked top to bottom on the prospectus cover.

1

Global Coordinator (or "Lead Left")

The most senior role. The bank that runs the deal end-to-end: process, valuation, prospectus drafting, the roadshow, the order book, pricing, allocation. Listed first (top-left) on the prospectus cover. Takes the largest fee share. On a Swiss deal you might see 1–3 Global Coordinators on large IPOs.

2

Joint Bookrunners

Other senior banks that share significant responsibilities and economics with the Global Coordinator(s). They run their own slice of the order book and bring their own investor relationships. On the prospectus cover they sit next to or below the Global Coordinator(s).

3

Co-Lead Managers / Co-Managers

Supporting banks that distribute shares to their investor clients but have less influence on deal terms and economics. Often added for regional reach (e.g. a Swiss private bank to access domestic retail) or to reward smaller relationships.

4

Selling Group

The wider network of banks that helps place shares with end investors. Smallest economics, no role in pricing or structuring.

Why "Lead Left" matters

On the prospectus cover, the lead bank is printed in the top-left position. That position is the most coveted in ECM. It signals to investors, league tables and the market who ran the deal. Banks compete hard for it in the pitch (a "bake-off" or beauty contest, the same concept as in M&A). The Lead Left typically gets the biggest piece of the fee pool and the most credit in league tables.

The other parties

Issuer's legal counsel

Drafts the prospectus, runs legal due diligence, negotiates the underwriting agreement and the lock-up undertakings, represents the issuer before SIX Exchange Regulation, gives the issuer-side legal opinion.[3]

Underwriters' legal counsel

Represents the banks. Negotiates the underwriting agreement, runs its own due diligence on the issuer, and issues the 10b-5 disclosure letter in transatlantic deals (confirming nothing material is missing from the prospectus).

Auditor

Reviews the historical financial statements that go into the prospectus, prepares any pro forma or interim figures, and provides the comfort letter to the underwriters (see the IPO section).

Listing agent

A Swiss bank or licensed securities firm that submits the listing application to SIX Exchange Regulation on behalf of the issuer. The lead bank usually plays this role.[2]

Reviewing body

Under FinSA, the reviewing body approves the prospectus before publication. SIX Exchange Regulation and BX Swiss are the two Swiss Financial Market Supervisory Authority (FINMA)-licensed reviewing bodies in Switzerland.[4]

Financial communications / IR adviser

Drafts the press releases, manages media around announcement and pricing, prepares the roadshow narrative, advises on investor positioning.

Strong Swiss legal counsel in ECM

The Swiss law firms most often seen on Swiss ECM mandates:

Homburger

Zurich. Long-standing capital markets practice, very active on Swiss IPOs and follow-ons.

Niederer Kraft Frey

Zurich. NKF, particularly strong on capital markets, regular issuer-side and underwriter-side mandates.

BΓ€r & Karrer

Zurich / Geneva. Capital markets and M&A heavyweight; deep TOB and SIX practice.

Lenz & Staehelin

Zurich / Geneva / Lausanne. Full-service capital markets practice across IPO, follow-on and convertibles.

Advestra

Zurich. Newer boutique that has built a strong reputation specifically in capital markets and ECM (cited in SIX Exchange's own legal advisory directory).[5]

Walder Wyss

Multiple Swiss offices. Active in mid-cap ECM and equity-linked work.

Schellenberg Wittmer

Zurich / Geneva. Capital markets and corporate.

Baker McKenzie Switzerland

Global firm with Swiss offices. Strong cross-border capital markets work, with US securities-law expertise on transatlantic deals.


04 Β· Bank-side prep

What the bank sets up before the work starts

Before drafting begins, the bank has to clear the client through its own internal processes, set up the wider deal team, and put in place the structures that will run the project. None of this is visible from the outside but all of it has to be there before a kick-off meeting can happen.

Internal risk / KYC assessment

Before the bank can act, it clears the client and the deal through its own compliance and risk committee. Know-Your-Customer (KYC) checks on the client, sanctions screening, conflicts check against other clients, and reputational review of the company and its key shareholders.

Working Group List (WGL)

The master contact sheet of everyone on the deal across all advisers: names, roles, firms, emails, mobiles. Updated weekly.

Workstream tracker

A live status grid of every workstream, owner, deadline and open issue. The single source of truth for project-management calls.

Weekly all-hands update calls

Deal team plus all advisers sync on progress and blockers. Often supplemented by daily stand-ups for the bank's own team as launch approaches.

The bank's own diligence on its client

This is separate from the legal and financial due diligence done on the issuer for the prospectus. To meet its ongoing KYC and risk obligations, the bank periodically refreshes its own checks on its client throughout the engagement.

Management DD

Working sessions with the client's management team. Operational, strategic, financial. Almost always done at least once on a live deal.

Auditor DD

Calls with the client's auditors to confirm accounting treatment and to surface any unresolved audit points. Often done on top of management DD when the financial picture has any complexity.

Bring-down DD

A focused refresh of the bank's key findings, done just before a major decision point. Typically right before signing the underwriting agreement or before pricing. Its job is to confirm nothing material has changed since the main DD.

Appraiser DD (where real estate is material)

For an issuer with material real estate (a real estate company, a hotel group, a retailer with property), the bank brings in an independent property valuation expert like WΓΌest Partner or IAZI, the two Swiss leaders. The bank then sits down with the appraiser and asks detailed questions about the portfolio, the valuation methodology and the company's underlying business assumptions. The appraiser is a source of information about the company; the diligence is on the company, not on the appraiser.[28]

Commissioning the wider deal team

If the client does not already have relationships in place, the bank helps set up the rest of the team that will execute the deal.

Legal counsel

Issuer-side counsel and underwriters' counsel. The bank advises on choice if the issuer has not pre-selected.

Auditor (for comfort letter)

Usually the existing statutory auditor, but the bank checks that the auditor has the capital-markets capability to deliver SAS 72-style comfort if the deal is transatlantic.

Property appraiser

Where real estate is material to the equity story. WΓΌest Partner and IAZI are the Swiss-market standards. The bank uses the appraiser as a source for its own DD on the company's portfolio.[28]

Financial communications adviser

For the IPO announcement, press strategy, roadshow narrative, day-one media handling. Often the issuer brings their own.


You've read the foundations

The full ECM Bible continues with the IPO process, rights issues, ABBs, convertibles, buybacks, corporate actions and 11 things bankers watch.

IPO listing requirements (SIX standards, the FinSA prospectus, the 10-step IPO timeline, comfort letters, stabilisation, lock-up rules), rights issues with TERP pricing, accelerated bookbuilds, private placements and PIPE, convertibles, share buybacks, corporate actions, the SIX disclosure threshold ladder, plus the accordion of 11 things bankers watch.

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