Self-paced course · CHF 149 · Lifetime access
How IB Ticks
The full orientation you don't get at university — how Swiss Investment Banking works, how Investment Banking recruiting runs in a small market, and what matters in your first interviews.
What This Course Is
You want to break into IB but the whole industry feels like a black box.
Articles tell you it’s “deal advisory.” YouTube tells you it’s modelling. A career fair told you something else. None of it explains how a Swiss IB team operates day to day, why 200 intern seats per year shape the entire recruiting cycle, or what a banker is listening for when they ask “Why IB?” for the fourth time.
How IB Ticks is the orientation. Four modules, 30+ short lessons, taught the same way I teach it at HSG and Bocconi. You finish the course knowing how the industry works, how Swiss recruiting really runs, how networking earns a referral, and the four personal fit questions that come up in any first round IB interview in Switzerland.
What You Will Walk Away With
By the end of How IB Ticks, you will have:
01
A clear mental model of IB
What banks do, how teams are structured, and where the real work happens.
02
The Swiss recruiting map
How hiring runs in a small market with limited seats and high relationship density.
03
Networking fundamentals
Why you network, who to reach out to, and what makes a referral conversation land in Swiss IB.
04
Interview structure mastered
The five-stage flow Swiss interviewers run and what each stage is testing for.
05
The 4 fit questions answered
The personal fit questions asked in nearly every Swiss IB interview, with frameworks to answer them.
06
Confidence to move forward
The clarity to know whether IB is for you and the orientation to invest in the next step well.
Who This Course Is For
You are early in your IB journey and want to understand the basics before going deeper
You are targeting Investment Banking in Switzerland and want the local context, not a US-import view
You want a structured walkthrough from someone who recruited and trained interns at UBS
You prefer simple visuals and concrete examples over academic theory
You want to be fully oriented before your first networking call or interview
Who This Course Is NOT For
You want to focus on technicals (see Master the Technicals)
You are looking for deep modelling content rather than a foundational overview
You want a course that does the application work for you rather than teaches you how to think
You are still exploring whether finance is for you and not yet ready to commit time to the basics
You want 1:1 mentorship rather than a self-paced course (see Unlock Swiss IB instead)
How the Course Is Structured
Four modules. From orientation to interview readiness.
Each module follows the order a candidate naturally moves through the recruiting cycle: understand the industry, understand the market, build relationships, then prepare for interviews. Whiteboard explainers, simple visuals, and real Swiss examples throughout.
MODULE 1
What Investment Banking Really Is
FoundationsThe orientation no business school gives you in plain language. What banks do, how teams compare to consulting and asset management, and where the real day-to-day work sits.
What you walk away with
- IB compared to consulting, asset management, and PE
- The main product groups and coverage teams explained
- How a deal flows from origination to closing
- What an analyst’s day really looks like
- The career path: analyst, associate, VP, director, MD
MODULE 2
Swiss IB Recruiting, Decoded
Market LogicSwitzerland is a small, relationship-driven market with maybe 100 full-time analyst seats per year across all firms. That fact reshapes the whole recruiting playbook. This module covers it.
What you walk away with
- Why Swiss IB is small, fast, and reputation-sensitive
- How off-cycle, summer, and graduate hiring differ
- The role of HR, juniors, and seniors in the decision
- How target schools work locally — and where exceptions land
- What candidates underestimate about timing and headcount
MODULE 3
Networking the Right Way
RelationshipsIn Switzerland, “networking” is mostly a referral game wrapped in conversation. This module walks you through the three reasons to network, who to talk to, and how to come across as someone worth introducing.
What you walk away with
- The three reasons to network: information, referral, signal
- Who to reach out to and in what order
- How to write outreach that doesn’t get ignored
- How to run a coffee chat that earns a referral
- What kills a referral conversation in Swiss IB
MODULE 4
The Interview, End to End
First-Round ReadyA Swiss IB first-round interview has a predictable structure. This module breaks down each stage, the four personal fit questions you will be asked, and how to think about your answers without sounding rehearsed.
What you walk away with
- The five-stage interview structure decoded
- The four personal fit questions asked nearly every time
- Walk-me-through-your-CV: what bankers want to hear
- “Why IB / Why us / Why now” answered cleanly
- Smart questions to ask at the end of any interview
What’s Included
Everything you need for a clean, structured orientation.
33 video lessons
Whiteboard explainers covering every section of the four modules.
IB structures explained
Product groups, coverage, and career path mapped end to end.
Swiss market context
How recruiting works in a small, relationship-driven hiring market.
Networking playbook
Why, who, and how — built around how Swiss IB juniors and seniors respond.
Interview structure
The five stages of a first-round and what each is really testing.
The 4 fit questions
The personal fit questions asked in almost every Swiss IB interview.
Real recruiting examples
Pulled from years of interviewing candidates and managing interns at UBS.
Lifetime access
Including all updates and any future material added to the course.
7-day refund window
Not the right fit in the first 7 days? Email me — full refund, no friction.
Your Instructor
As a former UBS Large Cap M&A Associate, I have recruited candidates, staffed teams, trained interns, and decided who received return offers.
I built and taught a 10-week intern development program at UBS, lectured at HSG and Bocconi, and now focus on helping motivated candidates break into Swiss Investment Banking.
Direct. Structured. Practical.
Course Details
- Investment: CHF 149
- Format: Self-paced video course
- Lessons: 33 video lessons across 4 modules
- Time to complete: A few hours, watch at your own pace
- Access: Lifetime, on any device
- Refund: 7-day money-back guarantee in case it's not a fit
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Ready to Understand How IB Ticks?
Found it very helpful — made much clearer about investment banks in general and IB in Switzerland and the recruiting process.
I really like the lessons. The written text part below isn’t just a brief summary — it gives you everything you need to grasp the essence of the lesson.
Made me think about the key questions when it comes to interviewing — the ‘why IB’, ‘why our bank’.
Things I hadn’t really thought too much about. Some great tips for answering the questions.
Found it very helpful — made much clearer about investment banks in general and IB in Switzerland and the recruiting process.
I really like the lessons. The written text part below isn’t just a brief summary — it gives you everything you need to grasp the essence of the lesson.
Made me think about the key questions when it comes to interviewing — the ‘why IB’, ‘why our bank’.
Things I hadn’t really thought too much about. Some great tips for answering the questions.
